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Jesus, Coca-Cola and a Hitchhiker

Eric Hogue

Radio Talk Host and Syndicated Columnist

One thing is for sure, we Christians are very professional at being "up-tight" over the most sophomoric things.

Good Friday's news cycle featured another episode of Christian 'fervor of unrest' over a cultural affinity toward Jesus. A simple can of Coca-Cola has lead to another movie controversy. An Italian movie entitled "Seven Kilometers from Jerusalem" had its Easter weekend release canceled because of an innocent scene involving a hitchhiking Jesus enjoying a refreshing can of Coca-Cola. What blasphemy.

I haven't seen the entire movie. From the material that was offered me for viewing, the film's premise is a travel epic featuring a modern man trapped in today's culture attempting to relate to the historical person and character of Jesus. To all of the 'legalists', I'm sure the movie will not dot every "i", nor cross every "t" doctrinally. Relax; breath in, breath out.

The bigger question of concern is, "Why are we complaining about an expressed fascination toward our loving Savior, when we live inside of a post-modern culture such as today?" Shouldn't we be glad to have a film asking questions involving Jesus and seeking spiritual answers for the stressed mid-life soul? Talk about straining a gnat and swallowing a camel.

The great moral dilemma the film portrays is Jesus sipping from a can of Coca-Cola. The scene proved to be too much for the legal 'mind-binders' at the beverage bottling company. Coca-Cola initially expressed some lame 'cover-concern' surrounding copy right licensing. It wasn't until you read deeper in the release that you discover a quote that references an actual 'fear' of offending Christians during the holiest of weekends.

Congratulations. For a culture that expresses its interest in Jesus, but has a very rough time receiving anything from His church, we should be overjoyed to have successfully positioned ourselves in today's post-modern world as disciples who now 'intimidate' people into righteousness. 

I can't answer for you, but Jesus drinking a Coke does not offend me. What then, would it be better if it was a glass of merlot, or a frosty beer? Remember he's riding in a Jeep not celebrating at a wedding party, no open containers.

Alright, if you're a corporate stock holder for Pepsi-Cola I can understand the economical indigestion caused by the Savior of Abba's creation swigging from the other team's borrowed recipe of carbon, and sugar water. For the rest of us, this should not be an issue.

Again, we have an Italian film featuring a business man who is struggling with the stamina needed for the mid-life swim. He decides to take a well timed journey to Jerusalem, to get away and find himself along the dusty trails. Upon his travels he stops to pick up a hitchhiker who resembles (and is) Jesus. As the driver pulls over, Jesus plops down in the passenger seat with his hair pulled back and expresses that he is parched. The 'mid-life' navigator hands him a Coke, and as the Lord pops the top and gulps, the driver says, "God, now that's an endorsement."

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Most Recent User Comments
Faun_Tumnus
4/8/2007 12:12 PM
It doesn't surprise me that Christians have gone from complaining about portrayals of Jesus that they saw to complaining about portrayals of Jesus that they've only heard rumors about. By using a preemptive strike, we have managed to shoot ourselves in the foot again, looking foolish to the world for the wrong reasons.
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