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The New Atheists' Public Relations Problem

The New Atheists' Public Relations Problem

Albert Mohler

President, Southern Baptist Theological Seminary


October 21, 2008

Given how crazy this sounds, I would not have believed the report except for the fact that it was published by one of the world's most venerable newspapers, The Times [London].  It seems that Richard Dawkins, perhaps the world's most famous living atheist, is launching a campaign to put advertisements for atheism on London city buses.

Take a look at the story:

“There’s probably no God. Now stop worrying and enjoy your life.” That is the cheery message London buses will be carrying if Richard Dawkins, the atheist, can raise enough cash.

The slogan is to be daubed across 30 Westminster buses in retaliation for a series of bendy-bus Christian messages. CBS Outdoor, the bus advertising company, said that it would run the atheist ads in January. “Religion is accustomed to getting a free ride,” said Dawkins, who will match donations up to £5,500.

Ariane Sherine, creator of the Atheist Bus Campaign, said: “I’m very pleased so many people are behind the atheist bus. Though not actually behind the atheist bus - they’d get covered in exhaust fumes.”

Dawkins, a professor at Oxford University, is among the world's most famous scientists.  His professorial assignment is identified as "the public understanding of science," but most of the world knows him as the proponent of the "selfish gene" as the basic engine of evolution.

In more recent years, he has emerged as a strident and outspoken atheist.  In his best-selling book, The God Delusion, Dawkins presented a broadside attack on theism in general and the Christian faith in particular.  He has become the world's most vocal opponent of belief in God and a significant presence in the media.  Now, however, he seems to risk becoming a parody of himself.

Look carefully at the strange wording of the proposed bus advertisements:  “There’s probably no God. Now stop worrying and enjoy your life.”  That hardly seems like a ringing call to an emboldened atheism.  There's probably no God?"  Dawkins doesn't exude much confidence with this wording.  Probably?

Regardless of the wording, I cannot imagine that these signs would prompt a wholesale resurgence of atheism.  But the wording is interesting, to say the least.  Maybe this represents a new "seeker sensitive" approach on the part of the atheists.

Meanwhile, on this side of the Atlantic, Ronald Aronson of Wayne State University argues that politicians had better pay heed to atheists and allied unbelievers.  Writing in USA Today, Aronson argues:

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Most Recent User Comments
notrightorleft
10/27/2008 1:44 PM
To say that atheists have a public relation challenge, I believe, is missing the point. The crux of Mr. Aronson's article isn't really whether or not an atheistic movement can attract more followers; it is about defining a minority that will be protected and given "rights" which will supercede those of other religious groups, especially Christians. This is right out of the "gay/lesbian" playbook and, of course, is Satan inspired.

The fight isn't about atheist or not, it is about proclaiming salvation through Jesus Christ (Yeshua Meshiach) alone. "For our battle is not against flesh and blood, but against the rulers, against the authorities, against the world powers of this darkness, against the spiritual forces of evil in the heavens. This is why you must take up the whole armor of God, so that you may be able to resist in the evil day, and having prepared everything, to take your stand." Eph. 6:12,13. Are we prepared, are we teaching our youth, do we recognize the battle?
Mariano-
10/23/2008 7:27 PM
Sir, you hit the nail on the head with your comment about the “probably” being “seeker sensitive.”

I have been writing Christian apologetics against atheism for some time now and I also draw a correlation between the church’s “Emergent Church” movement and “Emergent Atheism” or the “New Emergent Atheism.”

This seeker sensitive movement is so successful that I constantly encounter adherents of the New Emergent Atheism that think that the statement, “Atheists positively affirm God’s non-existence” is something that theists invented in order to make atheists look silly.

They actually have no knowledge of the history of atheism nor that atheists who positively affirm God’s non-existence abound today—albeit, outside of their box, their comfort zone, outside of the Emergent Atheism denomination.

aDios,
Mariano
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