I Wish We All Could Win
- Tuesday, February 01, 2005
- Beautiful Love
- Until the World
- Love Lead Me On
- All That I Am
- The Way You Are
- Love Will Make You Beautiful
- Thank God I'm Not the One
Have you ever noticed that bands and artists often follow a preset cycle, especially in the close-knit community of Christian music? A band usually begins life as an independent act. If they develop a strong enough following, they likely sign with a record label to take their music to a wider audience. Then if the band does well enough at that level, they broaden into the business side by starting a record label or producing other artists—kind of like actors who say they really want to direct.
It's a circle of life applicable to so many, including the mega successful MercyMe. Lead singer Bart Millard and producer Pete Kipley have formed the unfortunately named Simple Records as an imprint of INO, and The Afters represent their first signing. Formerly known as Blisse, this Dallas band got its start seven years ago after lead singer Josh Havens played some informal gigs at the Starbucks where they worked together, and then later at a missions conference. Bassist Brad Wigg and drummer Marc Dodd soon joined after an early positive response. After successfully working the indie circuit and eventually attracting the attention of MercyMe, The Afters now have a record deal, a prominent opening tour slot with MercyMe and Jeremy Camp, and a co-distribution deal with Epic Records for potential mainstream crossover.
With many career developments similar to MercyMe's history, it's easy to understand why The Afters are being heavily hyped as one of the next big potentials in Christian music.
If you like the Brit rock of Delirious and Jason Morant, "Love Lead Me On" and "Love Will Make You Beautiful" fit the bill, and there's some of that majestic Coldplay simplicity heard on "Wait," written by Wigg some years ago but that Havens says reminds him of his father, who died recently. Both "Someday" and the first Christian radio single "You" combine the dreamy alternative pop sounds of Sleeping at Last and Smashing Pumpkins with the punk-influenced driving rock of Sanctus Real. Fans of generic, radio friendly rock by Vertical Horizon and By the Tree will enjoy "The Way You Are," and of course, there's an obligatory worship anthem reminiscent of MercyMe with "All That I Am."
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