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I'll end my Christmas Day blogging with this small note of apparent victory. Last year, a listener to my show by the name of Manuel Zamarano called in and voiced his irritation at giant retailer Macy's outlawing of the phrase "Merry Christmas" from its stores. Manny vowed that night to start a campaign to reverse this discrimination. You probably know by now that his "Committee to Save Merry Christmas" became this year's most visible holiday protest group in the national media. He's been getting over 20,000 hits a day on his website.

Some people thought Manny's efforts were quaint but inconsequential. Macy's largely ignored him. Until yesterday, that is, when they ran a full page, full color ad in the Sacramento Bee, and I must assume other major dailies, with a beautiful picture of Santa wishing everyone a (you guessed it) "Merry Christmas". It was beautiful.

The headline of the ad said it all:"You gotta keep believing". Well, Manny, here's to you, buddy. It might have been a last minute gesture by Macy's that they'll explain in some convenient way, but I've gotta believe you wore 'em down some, my friend. You believed, and they buckled.

Merry Christmas, Manny. You'll have to re-form your committee next year, I'm sure, to remind these corporate Scrooges once again about the true Name behind the holiday. And when you do, we'll all be with you. But for tonite, I wish you, Manny, and everyone, a Merry Christmas.


Joe Pursch
Host of Real Talk
5-7PM Weeknights
AM 710 KFIA