2.     This portrayal of a woman sitting in her underclothes at a table with a cup of tea disposes men to think of women not as persons but mainly in terms of their bodies. It stimulates young boys to dwell on unclothed women’s bodies and thus lames their ability to deal with women as dignified persons. I have four sons.

3.     The ad stimulates sexual desire which in thousands of men has no legitimate or wholesome outlet through marriage. In other words, it feeds a corporate, community lust that bears no good fruit outside marriage, but in fact many ills.

4.     The ad makes sensibilities callous so that fewer and fewer offenses against good taste feel unacceptable, which spells the collapse of precious and delicate aspects of personhood and relationships.

5.     The ad makes thousands of women subconsciously measure their attractiveness and worth by the standard of rarefied, unrealistic models, leading to an unhealthy and discouraging preoccupation with outward looks.