6.     The ad feeds the prurient fantasies of ordinary men, lodging a sexual image in their minds for the day which can rob them of the ability to think about things greater and nobler than skin.

7.     The ad condones the proclivity of males to mentally unclothe women by reminding them what they would see if they did, and by suggesting that there are women who want to be publicly unclothed in this way. This reminder and this suggestion support habits and stereotypes that weaken personal virtue and jeopardize decorous relationships.

8.     The ad encourages young girls to put excessive focus on their bodies and how they will be looked at, adding to the epidemic of depression and eating disorders.

9.     The ad contributes to dissatisfaction in men whose wives can’t produce that body and thus adds to the instability of marriages and homes.

I realize that the bottom line is big bucks for page two, and lots of attention for [name of department store omitted]. But please know that at least one assessment of your standards of fitness for print is that it is part of a tragic loss of modesty and decency that may, for now, feel like mature liberation, but in generations to come will reap a whirlwind of misery for all of us.