
While we’re still enjoying the warming days of late August, retail stores are already working on their biggest sales time of the year, including Wal-Mart. That’s right, coming again this December is that age-old celebration that all Christians cherish…the “holiday†season – well, that’s what Wal-Mart is calling it again.
Wal-Mart, the parent company that also owns Sam’s Club has been getting its little elves ready with its in-house publication, Source, which is highlighting just a taste of its “holiday†cards, ribbons, and gift-bags for its store purchasers, along with the reminder to “plan ahead for the holidays.â€
As AgapePress details after being alerted by Randy Sharp, special projects director for the American Family Association (AFA), Wal-Mart’s action comes after the AFA sent the giant retailer a CD with the signatures of 201,595 people asking that Wal-Mart not ban the word “Christmas†during the Christmas holidays . There was, however, no response from Wal-Mart. The retail giant also followed the same generic approach to the use of the word “Christmas†last year.
As a result of the ad and Wal-Mart’s lack of a response to the AFA’s petition, Sharp has asked that potential Christian shoppers send a little missive to Wal-Mart/Sam’s Club with an online petition but I’m not sure if it’s worth it. In another move that should really cut the ties that Wal-Mart once had with the rural South (the business is headquartered in Bentonville, Arkansas), management has decided to enter into a partnership with the National Gay and Lesbian Chamber of Commerce.
Interestingly, the retailer sent nothing out to the press about this, allowing the chamber to announce it instead. Said Wal-Mart spokesman Bob McAdam about the retailer’s new alliance with the National Gay and Lesbian Chamber of Commerce, “[Wal-Mart] is making a very sincere effort to reach out to people who are a significant part of our customer base.†Since heterosexuals comprise about 97% of the U.S. population, Mr. McAdam seems to have his priorities crossed.The online petition allows you to add your own comments along with a template provided by the AFA. Just a suggestion, if you’re inclined to sign this new petition for the folks at Wal-Mart HQ, feel free to be creative.