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About Jim Liebelt

Jim is Senior Writer, Editor and Researcher for Azusa Pacific University's Center for Youth and Family. Jim has over 25 years of experience as a youth and family ministry specialist, most recently serving as Senior Editor of Publications for HomeWord. He has served over the years as a pastor, author, trainer, instructor and speaker. Jim is a contributing author of culture and parenting articles to Crosswalk.com.

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Jim Liebelt

Senior Editor of Publications for HomeWord

Tuesday, October 13, 2009

Follow-Up: AMP / Pepsi Apologize for Bad Taste App

Really, all you need to know about the AMP/Pepsi apology is that they didn't pull the "Before You Score" iPhone app from iTunes. But, depending on public sentiment, they might do it later. Don't hold your breath.

There's been a huge reaction to our post earlier today about AMP's new iPhone app - "before you score" - that aims to help guys land women.

The responses have ranged from threats of boycotting Pepsi to comments about what politically correct sissies we've all become to adulation of AMP for humorously portraying modern chivalry (ok, that's not exactly how supporters have put it).

In any event, AMP and parent company PepsiCo have responded, using Twitter to explain the campaign and apologize to those that might be offended:

"Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste, & appreciate your feedback. #pepsifail"

Source: Mashable
http://mashable.com/2009/10/12/pepsi-and-amp-app/

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