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About John Shore

John is the author of I'm OK--You're Not: The Message We're Sending Nonbelievers and Why We Should Stop (NavPress); Penguins, Pain and the Whole Shebang (Seabury Books); and co-author, with Richard Lederer, of Comma Sense: A Fundamental Guide to Punctuation (St. Martin's). Both Penguins and Comma Sense won San Diego Book Awards for best books in their respective categories (Religious/Spiritual, and How To/Reference). He is also co-author, with Stephen Arterburn (Every Man's Battle) of Being Christian: Exploring Where You, God and Life Connect, Midlife Manual For Men: Finding Significance in the Second Half, and Regret-Free Living: Tools for Building Strong, Healthy Relationships.

As e-books on Scribd.com, John has made available for downloading or reading online, collections from his blog, entitled Seven Reasons Women Stay in Abusive Relationships (and How to Defeat Each One of Them),  How to Make a Living Writing, and My Funniest Stuff. He has also made available his book, I'm OK--You're Not: The Message We're Sending Nonbelievers and Why We Should Stop.

Visit John online at JohnShore.com
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John Shore

Writer, Editor, Author

Monday, March 30, 2009

Six Tips For Making Your Blog Way More Poopular

1. Ignore other blogs. Conventional wisdom has it that reading, commenting on, and linking to other people's blogs will bring traffic to yours. But since when do people at conventions have good advice? Why would seeing you dining at someone else's restaurant make anyone think your restaurant must be great? Act like the only party worth being at is yours, and people are sure to show up to it eventually.

2. Use massive images. Everyone knows that anything worth having is worth waiting for. A blog that takes a long time to load says Quality. Plus, it keeps a person on your site. How can that be bad? Think large; grow large.

3. Constantly change your blog's appearance. Do you go out of your house every day wearing the same outfit? No. Do people get bored easily? Yes. Do people like surprise parties? Yes. So there you go.

4. Don't try to be interesting. First off: You keep a blog, okay? Seconal, no one likes a person who pretends to be more interesting than they really are. It comes across as needy. You're better than that. You're duller than that. Why fight your strength? Leave being "interesting" to the kinds of people who spell posers "poseurs." They'll fade away. Because, in the end, what people really want to know is which way you prefer the toilet paper roll to hang down, and why. And whether you've always been like that, or it's a new thing, or what.

5. Be topical. People care about what's happening in the news. But there's a shortage of people commenting on the news. Fill that gap!

6. Use spell check. No one respects a blogger who doesn't even care enough about his own work to run a simple spell chack.


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(Oh---and be sure, at the bottom of every single post, to put a message telling people to subscribe to your blog and/or join your Facebook fan page. People love that.)

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