According to National Retail Foundation's 2010 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, Americans will spend $5.8 billion on the holiday, with average households spending $66.28 on costumes, candy and decorations, up from last year's $56.31 and comparable to 2008.

NRF President and CEO, Matthew Shay, notes that "In recent years, Halloween has provided a welcome break from reality... and this year, people are expected to embrace Halloween with even more enthusiasm... (with) an entire weekend to celebrate since the holiday falls on a Sunday."

Partygoers and trick-or-treaters will spend $23.37 on costumes, which will take up the largest portion of a person's budget. Americans will also spend an average of $20.29 on candy, $18.66 on decoration, and $3.95 on greeting cards.

This year, the highest percentage age of people in the survey's history will dress up with 40.1% of people planning to don a costume, up from 33.4% in 2009.

Source: Center for Media Research
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