2010 Halloween Spending Estimated at $5.8 Billion
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2010 Oct 11
According to National Retail Foundation's 2010 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, Americans will spend $5.8 billion on the holiday, with average households spending $66.28 on costumes, candy and decorations, up from last year's $56.31 and comparable to 2008.
NRF President and CEO, Matthew Shay, notes that "In recent years,
Halloween has provided a welcome break from reality... and this year,
people are expected to embrace Halloween with even more enthusiasm...
(with) an entire weekend to celebrate since the holiday falls on a
Partygoers and trick-or-treaters will spend $23.37 on costumes, which will take up the largest portion of a person's budget. Americans will also spend an average of $20.29 on candy, $18.66 on decoration, and $3.95 on greeting cards.
This year, the highest percentage age of people in the survey's history will dress up with 40.1% of people planning to don a costume, up from 33.4% in 2009.
Source: Center for Media Research