For the first time in a single week, more than a billion apps have been downloaded, according to a study. Analytics firm Flurry said 1.2 billion apps were downloaded in the last week of December.
Activity was buoyed by the facts that many users received new devices for Christmas and firms offered discounted apps over the holiday period.
The US was responsible for nearly half of the downloads, followed by China and the UK.
Flurry thinks this level of download activity will become more standard. "Looking forward to 2012, Flurry expects breaking the one billion download barrier per week will become more commonplace," the firm said in its blog..
Unsurprisingly, Christmas proved a boom time for device makers. Flurry estimated that nearly seven million Android devices and iPhones were activated on Christmas Day.