The new 2012 Harris Poll Youth EquiTrend® study, by Harris Interactive reveals Apple's computers, iPads and iPhones rank highest in the technology youth market (ages 13 to 24.) The annual study benchmarks the brands that America's youth prefer and those that have the ability to dominate their industries' youth market share.
Top brands according to the study:
HARRIS POLL YOUTH EQUITREND® BRANDS OF THE YEAR
Segment Category* Brand of the Year
Food & Beverage Sweet Treats Hershey's Milk Chocolate Candy Bars
Breakfast Cereals Cheerios Cereal
Cookies Oreo Cookies
Sodas (among 13-24 year olds) Sprite
Fruit Flavored Drinks (among 8-18 year olds) Capri Sun
Fruit Juices Minute Maid Juices
Media Broadcast TV Networks ABC
Kids TV Programming (among 8-12 year olds ) Nickelodeon
Social Media (among 13-24 year olds) YouTube.com
Gaming, Computers (among 13-24 year olds) Apple Computers
Technology, Computer Tablets (among 13-24 year olds) Apple iPad
& Telecom Mobile Phones (among 13-24 year olds) Apple iPhone
Gaming Platforms Nintendo Wii
* Unless otherwise indicated, brands were rated among all youth, 8-24 years old.
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About Jim Liebelt
Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
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