Apple Remains Strong in Teen Tech Market
Jim LiebeltJim Liebelt's Blog
- 2010 Apr 12
Interests in Apple's iPhone amongst high school teenagers is on the rise, according to a new study from investment research firm Piper Jaffray, which found that nearly twice as many students are planning to buy one of the touchscreen handsets in the next 6 months compared to last year.
During the firm's 2009 spring survey, 8% of students surveyed owned iPhones and an additional 16% expected to buy an iPhone in the following 6 months. But in its most recent study, the iPhone's share amongst teens rose to 14%, while planned purchases nearly doubled to 31%.
Meanwhile, Apple's market share in the portable media player (PMP) category was 92%, up from 87% in the study six months ago. Overall, 86% of students own a PMP (down from 90% six months ago). Interest in buying a PMP in the next 12 months, including first time buyers and replacements, pulled back slightly to 31% (down from 40% six months ago but in line with historical averages). Of those planning on buying a PMP in the next 12 months, 91% expect to buy an iPod.