Back-to-School Shoppers Heading to Discount Stores, Look for Sales
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2009 Aug 03
Data from BIGresearch and the National Retail Federation (NRF) indicates that nearly one-half of US consumers with children ages 6 to 17 will be cutting spending on back-to-school items due to the recession.
With so much emphasis on savings, it is no surprise that nearly three-quarters of consumers plan to shop at discount stores.
22.2% said they would purchase back-to-school items on the Web. Last
year, 24.8% of respondents to the same NRF survey indicated they would
Nearly 15% of respondents said their plans would not change because of the economy. The rest were looking to cut back by shopping for sales more often (56.2%), comparison shopping with both circulars (42.5%) and Websites (26.4%), buying generic products (41.7%) and using coupons more (40.0%).