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Jim Liebelt Christian Blog and Commentary

Back-to-School Shoppers Heading to Discount Stores, Look for Sales

  • Jim Liebelt
    Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
  • 2009 Aug 03
  • Comments
The down economy is putting a damper on back-to-school shopping this year, and while consumers may look for savings online, they plan to do most of their purchasing in-store.

Data from BIGresearch and the National Retail Federation (NRF) indicates that nearly one-half of US consumers with children ages 6 to 17 will be cutting spending on back-to-school items due to the recession.

With so much emphasis on savings, it is no surprise that nearly three-quarters of consumers plan to shop at discount stores.

Only 22.2% said they would purchase back-to-school items on the Web. Last year, 24.8% of respondents to the same NRF survey indicated they would shop online.

Nearly 15% of respondents said their plans would not change because of the economy. The rest were looking to cut back by shopping for sales more often (56.2%), comparison shopping with both circulars (42.5%) and Websites (26.4%), buying generic products (41.7%) and using coupons more (40.0%).

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Source: eMarketer
http://www.emarketer.com/Article.aspx?R=1007205