Each August since 1998, Beloit College has released the Beloit College Mindset List. It provides a look at the cultural touchstones that shape the lives of students entering college. It is the creation of Beloit’s Keefer Professor of the Humanities Tom McBride and Emeritus Public Affairs Director Ron Nief.  It is used around the world as the school year begins, as a reminder of the rapidly changing frame of reference for this new generation.

Members of the class of 2013 won't be surprised when they can charge a latté on their cell phone and curl up in the corner to read a textbook on an electronic screen. The migration of once independent media—radio, TV, videos and CDs—to the computer has never amazed them. They have grown up in a politically correct universe in which multi-culturalism has been a given.  It is a world organized around globalization, with McDonald's everywhere on the planet. Carter and Reagan are as distant to them as Truman and Eisenhower were to their parents. Tattoos, once thought "lower class," are, to them, quite chic. Everybody knows the news before the evening news comes on.

Most students entering college for the first time this fall were born in 1991.

1. For these students, Martha Graham, Pan American Airways, Michael Landon, Dr. Seuss, Miles Davis, The Dallas Times Herald, Gene Roddenberry, and Freddie Mercury have always been dead.

2. Dan Rostenkowski, Jack Kevorkian, and Mike Tyson have always been felons.

3. The Green Giant has always been Shrek, not the big guy picking vegetables.

4. They have never used a card catalog to find a book.

5. Margaret Thatcher has always been a former prime minister.

6. Salsa has always outsold ketchup.

7. Earvin "Magic" Johnson has always been HIV-positive.

8. Tattoos have always been very chic and highly visible.

9. They have been preparing for the arrival of HDTV all their lives.

10. Rap music has always been main stream.

To view the entire list of 75 items, click the source link below.

Source: Beloit College
http://www.beloit.edu/mindset/2013.php