Big Jump: Majority of Teens Now Own Smartphones
Jim LiebeltJim Liebelt's Blog
- 2012 Sep 11
The majority of American teens own a smartphone, a big jump from just one year ago. Smartphones are essentially mobile computers which provide Internet access and the use of thousands of apps.
Teens between age 13 and 17 are among the fastest adopters of smartphones, according to a survey released by Nielsen. In July, 58 percent of teens surveyed said they owned a smartphone, up from 36 percent in July 2011.
Young adults between age 25 and 34 lead smartphone ownership: 74 percent said in July 2012 they owned smartphones, compared with 59 percent in July 2011.
“Among most age groups smartphones represent the majority of U.S. mobile subscribers, but American teens were the age group adopting smartphones the fastest,” said Nichole Henderson, a Nielsen analyst. ”As teens increase in their share of smartphone owners, mobile carriers and manufacturers should consider how to market to this growing group.”