We might as well call Generation Z “Generation i.” A new survey shows that 34 percent of U.S. teens have iPhones — while another 40 percent plan to buy one within the next six months. “The numbers are mind-boggling,” said technology research analyst Eugene Munster of the firm Piper Jaffray & Co., which conducted the survey. “About 7 percent of the U.S. population is within that 14-18 demographic. It would be about $3 billion in sales.”
His figures found teen iPhone use has doubled in the past year, from 17 to 34 percent, and Munster expects Apple will hold 40 to 45 percent of the teen smartphone market by the fall.
Piper Jaffray’s “Taking Stock with Teens” report credits the growth to new $48 plans for the iPhone 3GS and the unveiling of the iPhone 4S.
“This is exactly what happened with the iPod. It’s like déjà vu,” Munster said. “The only question is, what’s next.” The survey says tablets will be next, with 34 percent of teens already having one, and 19 percent planning to get one within the next six months.
Source: The Daily
Have something to say about this article? Leave your comment via Facebook below!
Recently by Jim Liebelt
- What's Hot? 08/01/14Friday, August 01, 2014
- For the Aspiring Helicopter Parent an App That Monitors Everything Your Child DoesThursday, July 31, 2014
- Growing Number of Dads at Home with the KidsWednesday, July 30, 2014
- New Survey Reveals Millennials Prefer New Marriage Models Over Till Death Do Us PartTuesday, July 29, 2014
- The Chicken Wing is Really a ThingMonday, July 28, 2014
Recently on Crosswalk Blogs
Add Crosswalk.com content to your siteBrowse available content