Father's Day Spending
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2010 Jun 14
According to the National Retail Federation's 2010 Father's Day Consumer Intentions and Actions Survey, the average person will spend $94.32 on dear ol' dad this year, up from $90.89 last year. Total Father's Day spending is expected to reach $9.8 billion.
Shiny new toys for dad will be one of the biggest hits this year, along with special outings, gift certificates and clothing.
The survey found
that 39.9% of those celebrating dad this year will treat him to a
special outing such as dinner or brunch, spending $1.9 billion. 31.2%
will give dad a gift card, spending an estimated $1.2 billion. 36.7% are
planning on spending a total of:
$1.3 billion on clothes
$1.2 billion on electronics,
$749 million on greeting cards,
$578 million on tools or appliances,
$550 million on home improvement or gardening tools and
$400 million on automotive accessories.
Center for Media Research