Halloween is Big Business
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2008 Oct 01
How much can purchases of candy, costumes and decorations add up to? Well, it seems a lot more than I had ever imagined. It also seems that with the status of the economy, people are planning on blowing off a little steam and will be spending more this year than previously.
Downturn or no, the National Retail Federation reported that more consumers plan to celebrate the haunted holiday -- and, on average, plan to spend more for it than last year. Overall, Halloween sales are expected to rise 14% to $5.77 billion, while holiday sales are predicted to grow by only 2.2%. In a macabre kind of twist given the gloomy economy, it seems shoppers are happy to spend on Halloween even as the industry predicts a dire Christmas season.
About 65% of consumers plan to celebrate Halloween, compared to 59% last year, according to NRF's annual Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch. The average consumer will spend $66.54, up from $64.82 last year. Those aged 18-24 will spend the most on Halloween, at $86.59 per person.
"After months of bleak economic news, consumers are looking for a reason to let loose," said Phil Rist, VP-strategy for BIGresearch. "And with Halloween on a Friday this year, consumers may plan to celebrate all weekend long."
Halloween Spending Estimates 2008
Category Spending per person Spending total
Costumes $24.17 $2.1 billion
Candy $20.39 $1.77 billion
Decorations $18.25 $1.58 billion
Greeting Cards $ 3.73 $320 million
Source: National Retail Federation
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