High School Grads Prefer YouTube as Top Video Service
Jim LiebeltJim Liebelt's Blog
- 2015 Jul 16
*The following is excerpted from an online article from eMarketer.
As they enjoy their newfound freedom and prep for the next life stage, 2015 high school graduates are likely kicking back with YouTube this summer. According to June 2015 polling by Niche, YouTube had the widest reach among recent high school grads in the U.S. out of all services studied—from social networks and mobile messaging apps to digital radio and other video services—used by 95.2% of respondents, vs. 86.0% for second-place Facebook. Among video services specifically, Netflix came in second, with 77.3% penetration.
As such, YouTube dominated other video services in daily usage. The majority of respondents accessed the platform at least daily, with 41.0% doing so multiple times a day. Netflix ranked second for daily usage, at 39.3%. No other video service came close, with just over a fifth of respondents logging on to a cable network website or app, such as FX, Bravo TV or Comedy Central, once a day or more.
Video consumption is high among teens. eMarketer estimates that this year, 22.5 million 12- to 17-year-olds in the US will watch digital video content via any device at least once per month, representing 93.0% of internet users in the age group.