iPhone Popular With Teens
Jim LiebeltJim Liebelt's Blog
- 2008 Oct 14
Today’s economic crisis doesn’t seem to have reached the 769 high school students polled in Piper Jaffray’s 16th bi-annual survey of teenage buying patterns and preferences.
The survey, focused on MP3 players, online music and Apple’s iPhone.
The results may say more about the demographics of the population Piper Jaffray is testing than the buying power of most U.S. teenagers, but they will be music to Steve Jobs’s ears. According to senior research analyst Gene Munster, who directed the study:
8% own iPhones, up from from 6% in Spring 2008.
22% of students surveyed expect to buy an iPhone in the next 6 months, up from 9% in Spring 2008.
Of students expecting to buy a mobile phone, 33% specified an iPhone.
iPod market share rose to 84% from 82% in Fall 2007.
Of the 40% of students who legally purchase music online, 93% said they use iTunes (up from 79% in Fall 2007).