Kids Want Tech, Not Clothing, for Back-to-School
Jim LiebeltJim Liebelt's Blog
- 2012 Aug 15
Hey parents, here’s a tip. Don’t set off on the back to school shopping trip without first consulting your kids. Looks like your idea of what they want doesn’t quite jibe with what’s on their wish list. A survey conducted by online shopping site Ebates finds 43 percent of parents think kids want new clothing this time of year. You were headed out to buy clothing, right?
But the 1,100 kids ages 8 to 18 who answered the survey said their top priority was technology. In fact, 42 percent said they’d rather have a new smartphone, a laptop or even a tablet. Of those who were wishing for tech, it was the tweens (8-12) who yearned for the shiny, new gadgets more than the teens.
According to the survey, here is what parents think their kids want for back-to-school: 43 percent clothing, 17 percent shoes, 17 percent other, 13 percent backpack, and 10 percent high tech. Here is what kids say they want: 42 percent high tech, 29 percent clothing, 11 percent other, 10 percent shoes, 8 percent backpack.