Millennials Consume Content Every Waking Hour
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2014 Mar 13
Millennials are giving new meaning to the "always-on" consumer because they are on even when they are supposed to be off.
Millennials are apparently spending 18 hours per day consuming media. The hours are compounded, meaning that a person watching TV and checking Instagram at the same time for one hour would rack up two hours of media consumption -- one for each device. That's according to new research from Crowdtap, a social analytics platform.
Crowdtap partnered with Ipsos MediaCT to survey 839 Millennial men and women online in January 2014.
Calling them "always-on consumers" alone doesn't appear accurate, though. Crowdtap says 30% of Millennials' media time is spent with content created and curated by their peers, which means they are also acting as "always-on publishers."
Broken down, Millennials spend 18% of their time on social networking sites, which is still less than the 20% of time they spend browsing the Internet, though I'm sure those two overlap. They spend 13% of their time watching live TV and 10% watching pre-recorded TV.