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Jim Liebelt Christian Blog and Commentary

Millennials Consume Content Every Waking Hour

  • Jim Liebelt
    Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
  • 2014 Mar 13
  • Comments

Millennials are giving new meaning to the "always-on" consumer because they are on even when they are supposed to be off.

Millennials are apparently spending 18 hours per day consuming media. The hours are compounded, meaning that a person watching TV and checking Instagram at the same time for one hour would rack up two hours of media consumption -- one for each device. That's according to new research from Crowdtap, a social analytics platform.

Crowdtap partnered with Ipsos MediaCT to survey 839 Millennial men and women online in January 2014.

Calling them "always-on consumers" alone doesn't appear accurate, though. Crowdtap says 30% of Millennials' media time is spent with content created and curated by their peers, which means they are also acting as "always-on publishers."

Broken down, Millennials spend 18% of their time on social networking sites, which is still less than the 20% of time they spend browsing the Internet, though I'm sure those two overlap. They spend 13% of their time watching live TV and 10% watching pre-recorded TV.

Source: MediaPost
http://www.mediapost.com/publications/article/221178/millennials-consume-content-every-waking-hour-and.html?edition=70787