A new survey conducted by JWT Intelligence, shows mobile devices are becoming a reflection of identity, given that they hold all kinds of personal information and can double as a wallet, keys and more.
Not surprisingly, younger generations are the most likely to see their phone as tied into their identity, as JWTI found in their November 2012 survey. About half of teens and Millennials see their phone as a “mini-me.” And more than 4 in 10 Millennials say their phone seems to know more about them than they do. Across generations, and especially among teens, people view the phone as exceedingly private — accessing someone’s phone is seen as akin to reading a diary.
Source: JWT Intelligence
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About Jim Liebelt
Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
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