A new survey conducted by JWT Intelligence, shows mobile devices are becoming a reflection of identity, given that they hold all kinds of personal information and can double as a wallet, keys and more.
Not surprisingly, younger generations are the most likely to see their phone as tied into their identity, as JWTI found in their November 2012 survey. About half of teens and Millennials see their phone as a “mini-me.” And more than 4 in 10 Millennials say their phone seems to know more about them than they do. Across generations, and especially among teens, people view the phone as exceedingly private — accessing someone’s phone is seen as akin to reading a diary.
Source: JWT Intelligence
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