More teens are choosing texting over instant messaging as their preferred method of communication, according to the latest TeenMark study from Mediamark Research & Intelligence (MRI).
Some 57% of teenagers report they text messaged on their cell phones in the last 30 days, compared to 42% who instant messaged on a computer in the same time frame, according to the TeenMark study.
With affordable unlimited texting plans available from most cell phone carriers, it's easier than ever for teenagers to use their thumbs to communicate. The number of teens who text has increased 50% since 2007, vs. a 13% decline in the number of teens using instant messaging. Texting is now the #1 feature teens use on mobile cell phones, aside from making phone calls.Not only are more teens texting, there is ample evidence that texting holds an important place in teens' lives. For instance, 78% of teens who text agree that "text messaging is an important part of my daily life." And, 75% of texting teens report they text while watching TV. The most common reason teens text is to communicate with friends and family.
Wireless and Mobile News