No surprise here... but a 50% drop in viewers from episode 1 to episode 2, can't be good news for the network, especially in light of all of the publicity the show has been receiving.
Viacom's MTV said on Wednesday it was standing by its controversial teen series "Skins" despite an exit of advertisers, a 50 percent slump in audience its and calls for a government pornography probe.
"Skins," an edgy new drama based on a British TV series of the same name, features a group of teens who dabble in drink, drugs and underage sex. Some of the largely unknown actors are as young as 15.
"The show is not canceled. The next episode is going ahead on Monday," an MTV spokeswoman told Reuters, responding to a media report the show was about to be axed.
Taco Bell, Subway, General Motors, Wrigley, Schick, H&R Block, Footlocker and L'Oreal have either pulled commercials from "Skins" or placed the series on a "do not buy" list in the last week.