Between January and February 2011, says Comscore, worldwide unique visitors to MySpace declined by a staggering 14.4% from 73 million visitors to 63 million visitors. It’s about half of the audience they had a year ago.
Everyone knows MySpace traffic is going the wrong way, but the accelerating decline (and big financial losses) is a serious problem. Parent company News Corp. is in the middle of a sale process and seems sensitive to getting a lot less than they paid for MySpace – $580 million in 2005.
MySpace had around 95 million unique visitors when the site was redesigned from the ground up and relaunched late last year. By any measure that relaunch has amounted to nothing more than a medieval-era bloodletting, weakening the patient further. People are fleeing as fast as they can from the site.
MySpace, once the king of the Internet, is in very real danger of becoming just a footnote in Internet history.