Nearly Half of Teen Activities Are Driven by Technology
Jim LiebeltJim Liebelt's Blog
- 2008 Nov 18
Today's teens were introduced to technology as toddlers and rely on consumer electronic products like computers, cell phones and MP3 players that make their lives easier, according to new research released today by the Consumer Electronics Association (CEA)(R). Teens say technology helps them keep in touch with friends and family, although three-quarters of teens said they do not spend less time with people because of technology.
CEA research shows the average teen expects to spend around $312 on consumer electronic (CE) devices in the next six months.
When asked how they spend their day, nearly half of teen's activities were driven by technology. Four of their five top activities were technology driven, with listening to music as the most popular activity among teens. Purchasing (58 percent), borrowing (56 percent) or receiving a CD (52 percent) as a gift are still the primary sources teens get music, with online stores (51 percent) being a secondary source. Purchasing music through online stores has increase 10 percent since 2006 and teens are accessing music through online sources like YouTube (47 percent). As teens increase their online time, there is expected growth in online consumption of music.