Summer is not even half over, but retailers throughout the Southland are gearing up for back-to-school season with new youth fashions, nifty office supplies and steep bargains.
"All eyes are shifting to
back-to-school -- it's the only catalyst where consumers have to go out
and spend between now and the holiday shopping season," said Ken
Perkins, president of research company Retail Metrics Inc. But "you
look at things heading into the season, and the macro picture on the
spending front isn't promising. It's really going to be need-based,
bargain-based, discount-based shopping."
The depressed economy will cause 85% of Americans to make changes to their back-to-school plans this year, according to a survey released Tuesday by the National Retail Federation trade group.
The average family with students in kindergarten through high school is expected to spend $548.72 on back-to-school merchandise this year, a decline of 7.7% from $594.24 last year, the survey found.
Total back-to-school spending is expected to reach $17.42 billion.
Source: Los Angeles Times
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About Jim Liebelt
Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
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