A new study from American Express reports that while parents say they will not scrimp on what kids need to start the school year, it won't be painless: They'll cut back on restaurant spending, entertaining, and their own clothing.
The average family of four expects to spend $800 on back-to-school shopping. But 67% say they will make financial trade-offs to cover it, including dining out less (53%), spending less on entertainment (39%), and buying less clothes for themselves (37%).
Clothing is expected to be the largest expense, at $290, with another $110 for shoes and $100 for school supplies. (Many parents say they are forking over more for these, as schools cut back on what they provide to kids.) But braces (at about $2,000) and new computers and laptops ($830) are also on many parents' minds.
Unlike last year, the survey also shows a slight uptick in spending on designer clothes, with 68% of parents planning to buy big-brand sneakers, 66% buying designer jeans, and 53% buying high-end shoes.
Another change this year -- and a sign that parents are a little less cost-focused -- is that significantly less (24%) parents say they will shop at outlet or discount stores. Some 38% plan to head to department stores. Plenty will shop online as well, with 31% saying they do so because of coupons and deals and 21% to avoid the hassles.
Source: Marketing Daily
Have something to say about this article? Leave your comment via Facebook below!
About Jim Liebelt
Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
Recently by Jim Liebelt
Recently on Crosswalk Blogs
Add Crosswalk.com content to your siteBrowse available content