Prom is Still the Big Ticket Despite Slow Economy
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2010 May 25
A $15,000 prom during an economic downturn might seem extravagant.
That didn't stop Litchfield students and their families from renting the theme park at Mall of America recently for about 200 excited teenagers. It was twice the cost of last year's prom, when wallets were fatter and times were better.
People may be driving less, shopping for more discounts and eating more meals at home, but almost no one is skimping on prom, industry experts said. The teen rite of passage appears to be recession-proof.
"I probably spent between $250 and $300" on a dress, prom ticket, manicure, hair styling and other preparations, said Litchfield High junior Kalli Swanson. "It was worth it."
"We're not feeling any ill effects" from the economic downturn, said Jim Hardin of Knights Formal Wear. "Prom is a big event in a young person's life. They usually beg, borrow or steal to come up with money to have a nice night."
Source: Star-Tribune (Minneapolis-St. Paul)