Smartphones Capture 70% of Teen Market
Jim LiebeltJim Liebelt's Blog
- 2013 Nov 01
Smartphone saturation among teens and young adults in the US is nearly complete. According to a new study released by Nielsen, 70 percent of teens aged 13 to 17 now use smartphones, and 79 percent of young adults between the ages of 18 and 24 own a smartphone.
In 2012, 58 percent of American teens owned a smartphone, and in 2011 only 36 percent did.
Nielsen notes that while smartphone usage is booming in the US, it could be tapering off as the only people left using feature phones are die-hard users.
"As the smartphone market matures in the US, adoption is reaching the late majority phase, and consumers in this group may be more reluctant to replace their feature phones," Nielsen wrote in a blog post.