Teens Watch More Mobile Video Than Other Age Segments
Jim LiebeltJim Liebelt's Blog
- 2013 Apr 17
A new Nielsen report analyzes media habits of 12- to 34-year-olds and finds that those in the 12 to 17 age range spend 18% more time watching video on a mobile phone than 18- to 24-year-olds, and a huge 46% more than those 25- to 34-year-olds.
The report found that those in the 12 to 17 age range spend seven hours and 48 minutes per month on average watching video on a mobile phone.
However, when it comes to Internet video, 18- to 24-year-olds spent the most time watching content on their computers. The 25- to 34-year-olds surpassed those younger than them in traditional TV-watching, clocking in an average of about 136 hours a month.
The numbers and corresponding age groups clearly fit in with the natural progression of technology in recent decades: TV, followed by Internet and now mobile. That could also be why the Nielsen data show smartphone penetration among teens has increased by 45%, between the end of 2011 and the end of 2012.