A new Nielsen report analyzes media habits of 12- to 34-year-olds and finds that those in the 12 to 17 age range spend 18% more time watching video on a mobile phone than 18- to 24-year-olds, and a huge 46% more than those 25- to 34-year-olds.
The report found that those in the 12 to 17 age range spend seven hours and 48 minutes per month on average watching video on a mobile phone.
However, when it comes to Internet video, 18- to 24-year-olds spent the most time watching content on their computers. The 25- to 34-year-olds surpassed those younger than them in traditional TV-watching, clocking in an average of about 136 hours a month.
The numbers and corresponding age groups clearly fit in with the natural progression of technology in recent decades: TV, followed by Internet and now mobile. That could also be why the Nielsen data show smartphone penetration among teens has increased by 45%, between the end of 2011 and the end of 2012.
Have something to say about this article? Leave your comment via Facebook below!
Recently by Jim Liebelt
- What's Hot? 12/06/13Friday, December 06, 2013
- Five Teen Trends for 2014 And BeyondThursday, December 05, 2013
- Teens' Social Media Can Hurt College ChancesWednesday, December 04, 2013
- Study: Parents Clueless About Tech's Dangers to Teen HearingMonday, November 25, 2013
- What's Hot? 11/22/13Friday, November 22, 2013
Recently on Crosswalk Blogs
Add Crosswalk.com content to your siteBrowse available content