Teens Watch More Mobile Video Than Other Age Segments
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2013 Apr 17
A new Nielsen report analyzes media habits of 12- to 34-year-olds and finds that those in the 12 to 17 age range spend 18% more time watching video on a mobile phone than 18- to 24-year-olds, and a huge 46% more than those 25- to 34-year-olds.
The report found that those in the 12 to 17 age range spend seven hours and 48 minutes per month on average watching video on a mobile phone.
However, when it comes to Internet video, 18- to 24-year-olds spent the most time watching content on their computers. The 25- to 34-year-olds surpassed those younger than them in traditional TV-watching, clocking in an average of about 136 hours a month.
The numbers and corresponding age groups clearly fit in with the natural progression of technology in recent decades: TV, followed by Internet and now mobile. That could also be why the Nielsen data show smartphone penetration among teens has increased by 45%, between the end of 2011 and the end of 2012.