Television Alcohol Ads Tied to Problem Drinking for Teens
Jim LiebeltJim Liebelt's Blog
- 2015 Jan 21
*The following is excerpted from an online article from MedicalXpress.
A new study finds a link between the number of TV ads for alcohol a teen views, and their odds for problem drinking.
Higher "familiarity" with booze ads "was associated with the subsequent onset of drinking across a range of outcomes of varying severity among adolescents and young adults," wrote a team led by Dr. Susanne Tanski of Geisel School of Medicine at Dartmouth College in New Hampshire.
Their work involved nearly 1,600 participants, aged 15 to 23, who were surveyed in 2011 and again in 2013.
Alcohol ads on TV were seen by about 23 percent of those aged 15 to 17, nearly 23 percent of those aged 18 to 20, and nearly 26 percent of those aged 21 to 23, the study found.
The study wasn't designed to prove cause-and-effect. However, the more receptive the teens were to alcohol ads on TV, the more likely they were to start drinking, or to progress from drinking to binge drinking or hazardous drinking, Tanski's team found.
Movement towards binge drinking and hazardous drinking occurred among 29 percent and 18 percent of those aged 15 to 17, respectively, and among 29 percent and 19 percent of those aged 18 to 20, respectively.
The findings were published online Jan. 19 in JAMA Pediatrics.
The research adds to "studies suggesting that alcohol advertising is one cause of youth drinking," the study authors said in a journal news release. They believe that current regulations on TV ads for alcohol products "inadequately protect underage youth."