Tidbits on Tween Spending
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2010 Apr 27
In reading an article on tween fashion I came across some demographic information and am passing these tidbits on tween spending along to you...
• Still influenced by mom, 8- to 14-year-olds can't drive to the mall but wield $43 billion in annual spending power, according to C&R Research data in EPM Communications' Tween Spending & Influence report. Marketers have expanded the age range for tweens beyond its narrow definition of 9- to 12-year-olds.
• Tweens primarily get their spending money from their parents, typically receiving $35 a week in allowance during the summer and $11 during the school year, said Ira Mayer, publisher of the New York-based Youth Markets Alert newsletter.
• The U.S. tween market is made up of about 21 million young people.
Source: Dallas Morning News