U.S. Consumers Watched 38 Billion Web Videos in August
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2012 Sep 25
The most recent comScore data reports that an all-time high of 188 million U.S. consumers watched an estimated 38 billion Web videos in August.
Americans viewed 9.5 billion video ads last month, with each of the top four video ad properties delivering more than 1 billion ads each. Overall, video ads reached 54 percent of the total U.S. population an average of 58 times during the month.
Also worth noting, comScore found that the duration of the average online content video was 6.7 minutes, while the average online video ad was 0.4 minutes.
Video ads also accounted for 20 percent of all videos viewed last month, and 1.4 percent of all minutes spent viewing video online.