U.S. Teens Abandon Facebook, Cling to iPhones
Jim LiebeltJim Liebelt's Blog
- 2014 Oct 13
*The following is excerpted from an online article from Digital Trends.
Following up from the Spring 2014 ‘Taking Stock With Teens’ study created by Piper Jaffray, the Fall 2014 edition of the study was published with a particularly harsh outlook for social networking giant Facebook. When teens were asked what social network they typically use, only 45 percent responded with Facebook. That’s down from 72 percent responding Facebook just six months ago.
Alternatively, Instagram grew in popularity with 76 percent responding in the affirmative. In addition, sites like Twitter, Pinterest, Tumblr and Reddit pulled in similar numbers as the last study. Only Google+ plummeted with Facebook, dropping from 21 percent in Spring 2014 to just 12 percent in the Fall study.
Regarding smartphones, the iPhone remains the apple of teens' eyes. The number of teens that own iPhones rose from 61 percent in Spring 2014 to 67 percent in the Fall study. In addition, 73 percent of teens expect their next smartphone to be the iPhone. However, there was no additional growth in the share of teen iPad owners and interest in owning an iWatch at a $350 price point was at a dismal 16 percent.
When it comes to video consumption, teens are continuing to shift from physical rentals and purchases to streaming services. Specifically, Netflix continues to dominate the time of teens while Redbox, Amazon and Hulu lag far behind Netflix’s popularity.
Source: Digital Trends