U.S. Teens Still Love, Want iPhones
Jim LiebeltJim Liebelt's Blog
- 2012 Oct 11
Piper Jaffary has released the results of their latest semi-annual survey of over 7,700 U.S. teens. The major conclusion is that Apple remains the leading technology brand for teens.
The survey found that 40 percent of teens own an iPhone, up from 34 percent in the spring and 23 percent a year ago. Sixty-two percent of teens plan to make the iPhone their next smartphone.
Among teens surveyed, 44 percent own a tablet, and among those, 72 percent own iPads. This represents an increase in tablet ownership among teens, up from 34 percent in the spring survey and up from 29 percent a year ago.