U.S. Teens Still Love, Want iPhones
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2012 Oct 11
Piper Jaffary has released the results of their latest semi-annual survey of over 7,700 U.S. teens. The major conclusion is that Apple remains the leading technology brand for teens.
The survey found that 40 percent of teens own an iPhone, up from 34 percent in the spring and 23 percent a year ago. Sixty-two percent of teens plan to make the iPhone their next smartphone.
Among teens surveyed, 44 percent own a tablet, and among those, 72 percent own iPads. This represents an increase in tablet ownership among teens, up from 34 percent in the spring survey and up from 29 percent a year ago.