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Jim Liebelt Christian Blog and Commentary

Women Dominate Mobile Gaming (Really!)

  • Jim Liebelt
    Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
  • 2014 Feb 25
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Just when we were comfortable with our understanding that teens rule tech-related markets, comes this surprising tidbit:

New research conducted by mobile game recommendation engine PlayPhone finds that 68% of mobile gamers are women, 71% of whom are married, and 46% of whom are between 40 and 64 years old. The survey also found that 61% of these women play these games at home in their living room (while 41% play in the bedroom), and nearly a third play them in the evening.

“As mobile gaming expands with increased smartphone and tablet penetration, we’re seeing a very broad and diverse audience develop for mobile gaming, with women comprising 68% of mobile gamers who play on a smartphone or tablet for at least an hour each day, ” Anders Evju, PlayPhone’s chief marketing officer, tells Marketing Daily.

Source: Marketing Daily
http://www.mediapost.com/publications/article/220115/women-dominate-mobile-gaming-space.html?edition=70233