Women Dominate Mobile Gaming (Really!)
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2014 Feb 25
Just when we were comfortable with our understanding that teens rule tech-related markets, comes this surprising tidbit:
New research conducted by mobile game recommendation engine PlayPhone finds that 68% of mobile gamers are women, 71% of whom are married, and 46% of whom are between 40 and 64 years old. The survey also found that 61% of these women play these games at home in their living room (while 41% play in the bedroom), and nearly a third play them in the evening.
“As mobile gaming expands with increased smartphone and tablet penetration, we’re seeing a very broad and diverse audience develop for mobile gaming, with women comprising 68% of mobile gamers who play on a smartphone or tablet for at least an hour each day, ” Anders Evju, PlayPhone’s chief marketing officer, tells Marketing Daily.
Source: Marketing Daily