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Jim Liebelt Christian Blog and Commentary

YouTube Beats out Facebook as Top Youth Social Media Brand

  • Jim Liebelt
    Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
  • 2011 Nov 01
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A new Harris poll says that YouTube is the top social media brand among America's youth.

The video site beat Facebook as Social Media Brand of the Year in the 13- to 24-year-old age range, according to the 2012 Harris Poll Youth EquiTrend study.

In terms of YouTube’s popularity, other studies have shown that more than 2 billion videos are played every day on the vide-sharing site and that YouTube mobile receives more than 100 million views daily.

Source: Barking Robot
http://www.debaird.net/blendededunet/2011/10/trend-watch-youtube-beats-out-facebook-as-top-youth-social-media-brand.html