Planned Parenthood Election Spending Highly Effective

The country's top abortion provider received a great return on the money it spent in this year's election, according to an analysis by the Sunlight Foundation, Baptist Press reports. The analysis showed that more than 98 percent of Planned Parenthood Action Fund's spending in election races produced the desired result, making Planned Parenthood No. 1 for effectiveness in the 2012 election cycle. Planned Parenthood, which spent about $15 million in the election, succeeded with a two-part approach, pollsters and strategists told The Washington Post. It used Republican presidential candidate Mitt Romney's words against him, and it identified about 1 million women voters, mostly in swing states, who were especially open to its message. "Those were the women that we were going to relentlessly target over and over again between June and November," said Dawn Laguens, Planned Parenthood's executive vice president. Planned Parenthood used Romney's opposition to Roe v. Wade and federal funding of Planned Parenthood to influence those voters -- part of a dramatic shift by campaigns and outside groups, which spent $39 million on advertising related to abortion. "There was a huge increase in the number of spots on these issues in 2012 versus 2008," said Ken Goldstein, president of the media tracking company Kantar Media. "Overall, the Democrats aired over six times as many spots on abortion as Republicans."