The evangelical world, joined by no shortage of secular observers, has been abuzz about the latest soundbite of note from the Pastors Osteen — this time offered by Victoria Osteen as her husband Joel beamed in the background. It is a hard video to watch.

 

In her message, Victoria Osteen tells their massive congregation to realize that their devotion to God is not really about God, but about themselves. “I just want to encourage every one of us to realize when we obey God, we’re not doing it for God–I mean, that’s one way to look at it–we’re doing it for ourselves, because God takes pleasure when we are happy. . . . That’s the thing that gives Him the greatest joy. . . .”

 

She continued: “So, I want you to know this morning — Just do good for your own self. Do good because God wants you to be happy. . . . When you come to church, when you worship him, you’re not doing it for God really. You’re doing it for yourself, because that’s what makes God happy. Amen?”

 

As you might predict, the congregation responded with a loud “Amen.”

 

America deserves the Osteens. The consumer culture, the cult of the therapeutic, the marketing impulse, and the sheer superficiality of American cultural Christianity probably made the Osteens inevitable. The Osteens are phenomenally successful because they are the exaggerated fulfillment of the self-help movement and the cult of celebrity rolled into one massive mega-church media empire. And, to cap it all off, they give Americans what Americans crave — reassurance delivered with a smile.

 

Judged in theological terms, the Osteen message is the latest and slickest version of Prosperity Theology. That American heresy has now spread throughout much of the world, but it began in the context of American Pentecostalism in the early twentieth century. Prosperity theology, promising that God rewards faith with health and wealth, first appealed to those described as “the dispossessed” — the very poor. Now, its updated version appeals to the aspirational class of the suburbs. Whereas the early devotees of Prosperity Theology prayed for a roof over their heads that did not leak, the devotees of prosperity theology in the Age of Osteen pray for ever bigger houses. The story of how the Osteens exercised faith for a big house comes early in Joel Osteen’s best-seller, Your Best Life Now.

 

According to Osteen, God wants to pour out his “immeasurable favor” on his human creatures, and this requires a fundamental re-ordering of our thinking. “To experience this immeasurable favor,” Osteen writes, “you must rid yourself of that small-minded thinking and start expecting God’s blessings, start anticipating promotion and supernatural increase. You must conceive it in your heart before you can receive it. In other words, you must make increase in your own thinking, then God will bring those things to pass.”

 

There is nothing really new in this message. Anyone familiar with the New Thought movement and later books such as Napoleon Hill’s Think and Grow Rich will see a persistent theme. The important issue is this — Prosperity Theology is a false Gospel. The problem with Prosperity Theology is not that it promises too much, but that it aims for so little. What God promises us in Christ is far above anything that can be measured in earthly wealth — and believers are not promised earthly wealth nor the gift of health.

 

But to talk of the promises of God to believers is actually to jump outside the Osteen audience. The Osteen message does not differentiate between believers and unbelievers — certainly not in terms of the Gospel of Jesus Christ. In their sermons, writings, and media appearances, the Osteens insist that God is well-disposed to all people and wills that all flourish, but their is virtually no mention of the Gospel of Jesus Christ. No reference to sin as the fundamental issue. No explanation of atonement and resurrection as God’s saving acts; no clarity of any sort on the need for faith in Christ and repentance of sin.