It's Past Halftime!

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So after the Super Bowl everybody wanted to talk about the commercials. Great! I wanted to talk about the Giants.

Yeah, my team won the Super Bowl! Who cares about the commercials? Answer: the news, the blogosphere, social networks, gazillions of people at the water cooler! Of course, at $3.5 million a pop for a 30-second ad, advertisers were hoping we would talk about their commercial and buying what they were selling.

I didn't see all the commercials, but one of them blew the others away. It wasn't funny, it wasn't suggestive, it was just compelling. A still photo from it is, in fact, the first thing I saw on the front page of a USA Today.

no time to settle for being on the sidelines or in the stands, or hiding out in some holy huddle. It's not time to be heading for the locker room or sitting on the ball. This game is too big to forfeit, and it's too costly to lose.

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