by Rick Boxx
Professors Dr. Huy and Dr. Zott in a Wall Street Journal article identified four areas for building your organization's credibility. "Emphasizing and Building Ties" was their final focal point.
They recommended enhancing the reputation of your organization through the credibility of others. Years ago I built a relationship with a ministry who has referred thousands to us. Our reputation increased because these callers were referred by a trusted source.
Moses asked God, in Exodus 33:16, "How will anyone know that you are pleased with me and with your people unless you go with us? What else will distinguish me and your people from all the other people on the face of the earth?"
God's reputation is the best, but there's also value in leveraging relationships with other trustworthy partners.
(Fourth of Four Parts)
For more biblical teaching and resources from Rick Boxx and the Integrity Resource Center please visit integrityresource.org.