The Handyman’s Dilemma
A handyman called me for some business counsel. He had one full-time employee making $30,000 a year, while he personally paid himself $9,000.
He had strong demand for his services, but couldn’t understand how to make the business financially solvent. His billing rate was significantly below industry norms, because he feared upsetting his customers with increased prices.
Many small business owners seem to value their customer’s desires over their family’s need, evidenced by low customer prices at the expense of their family.
Someone will always be unhappy with your pricing. Price fairly, but don’t overlook your family needs.
Learn more about Rick Boxx and Integrity Resource Center