According to National Retail Foundation's 2010 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, Americans will spend $5.8 billion on the holiday, with average households spending $66.28 on costumes, candy and decorations, up from last year's $56.31 and comparable to 2008.
NRF President and CEO, Matthew Shay, notes that "In recent years,
Halloween has provided a welcome break from reality... and this year,
people are expected to embrace Halloween with even more enthusiasm...
(with) an entire weekend to celebrate since the holiday falls on a
Sunday."
Partygoers and trick-or-treaters will spend $23.37 on costumes, which
will take up the largest portion of a person's budget. Americans will
also spend an average of $20.29 on candy, $18.66 on decoration, and
$3.95 on greeting cards.
This year, the highest percentage age of people in the survey's history
will dress up with 40.1% of people planning to don a costume, up from
33.4% in 2009.
Source: Center for Media Research
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=137375
