Snapchat's Status Among Teens Notches Another Gain
Jim LiebeltJim Liebelt's Blog
- 2017 Oct 23
*The following is excerpted from an online article posted on eMarketer.
Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
That’s according to Piper Jaffray, which surveyed approximately 6,100 US teens with an average age of 16 during fall 2017.
In fact, the number of teens preferring Snapchat grew by 8 percentage points from spring 2017. And compared with a year prior, that figure was up by 12 percentage points.
It’s important to note that Snapchat wasn’t always their preferred platform.
In spring 2015, just 11% of teens surveyed said they preferred Snapchat. Back then, more teens favored sites like Instagram (29%) and Twitter (21%). But fast forward to fall 2017, and interest in those social sites has waned—particularly for Twitter. Just 7% of teens said Twitter was their favored social network in the most recent survey.
Snapchat’s user base in the US is almost entirely under the age of 35. According to eMarketer, more than three-quarters of Snapchat users are between 12 and 34.