According to a timely AMP Insights Holiday Shopping Behavior survey looking at teens between the ages of 13 and 19, with 45% male and 55% female respondents, 39% began shopping on Black Friday and another 29% started a month ago.
Teens have deep pockets:
• 49% are planning on spending over $150 on gifts for others this holiday season
• 20% are planning on spending over $300 on gifts for others this holiday season
They're planning to give gifts to those closest to them:
• 86% plan to give gifts to parents
• 75% plan to give gifts to siblings
• 74% plan to give gifts to friends
• 60% pan to give gifts to boyfriends and girlfriends
Teens treat themselves when shopping for holiday gifts for others:
•
65% say when shopping for gifts for others, they will sometimes shop
for themselves if they happen to find something they need or want
Though apparel is ranked high on teens' wish lists, Electronics and Entertainment category are top choices:
• 79% hope to receive gifts in the Electronics category
• 69% hope to receive gifts in the Entertainment category
• 61% hope to receive gifts in the Accessories category
• 47% hope to receive gifts in the Apparel category
• 46% hope to receive gifts in the Footwear category
• 32% hope to receive gifts in the Health and Beauty category
Source: Center for Media Research
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