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Integrity Moments - Jan. 7, 2014

  • 2014 Jan 07


Meaningful Metrics
By: Rick Boxx
January 7, 2014

While meeting with a consulting client, we discussed how to determine success and what metrics should be measured for their business. Metrics are key indicators measured to determine if youre being successful.

Theres an old saying, Little gets done if its not measured. Many businesses, however, measure the wrong things.

Instead of only tracking sales, many businesses would be better served to determine what drives their profitability and measure it as well.

In Luke 12:20 Jesus told a parable about a rich man who measured and loved the wrong things. But God said to him, You fool! This very night your life will be demanded from you. Then who will get what you have prepared for yourself?

When developing your business metrics, carefully choose the right things to measure.

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