Neuromarketing: Good or Bad?
by Rick Boxx
March 12, 2010
Campbell Soup, according to a Wall Street Journal article, is using scientific research to better understand customer buying habits. By using brain research and biometrics called "neuromarketing," Campbell Soup was able to determine changes they needed to make to their product labels to increase sales.
Neuromarketing, like many things can be good and bad. If it's used to provide the customer a better product or experience, it can be beneficial, but if used to manipulate the customer it may be bad. Once again, "loving your neighbor" is a good guideline.
1 Peter 1:22 teaches, "Now that you have purified yourselves by obeying the truth so that you have sincere love for your brothers, love one another deeply from your heart."
When investing in any new idea, consider if it flows from a love for others.
For more biblical teaching and resources from Rick Boxx and the Integrity Resource Center please visit integrityresource.org.